Animation, Buffoons, and Bears! Oh, My!
I think it’s safe to say that Seth McFarlane has ascribed to the “If it’s not broke, don’t fix it” adage. Any why wouldn’t he, it’s not as if Fox expects anything more from him. McFarlane has found a dysfunctional niche that has proven to be a very profitable formula. But who is really paying the price? The Cleveland Show, McFarlane’s newest Family Guy clone, premiered to an audience which exceeded 9 million viewers. Granted, my funny bone is hidden beneath my obsession with media literacy, maturity, and common sense. That being said, I do not find McFarlane’s lowbrow humor to be funny. So under normal circumstances, I would just turn the channel. However, McFarlane’s target audience just happens to be young-men of all demographics over the age of 14, which, in my opinion, creates a very atypical situation. As a parent, I understand that “everything” is happening sooner than later. But I think networks are beginning to expect a little too much from teenagers, a little too soon.
The show has been assigned a rating of TV-14, but this rating has been a thorn in my side since its premiere on September 27th. Does Fox really expect a 14-year old to be mature, or well-versed, enough to interpret the characters in The Cleveland Show as mere animated buffoons—who are being portrayed as over-sexualized toddlers, suddenly obese adolescents, red neck neighbors and a religious talking bear? By the way, the dysfunction does not stop there; the show is packed full of recycled shock humor, which happens to be delicately wrapped with a racially tinged bow. The show has not yet ventured beyond what its rating allows, but with each new episode, the writers are beginning to blur the line between what is deemed appropriate, and what is not.
Theory vs. Practice
Because I am not their target audience, I’m sure the McFarlane crew could care less if I tune in each week. However, I do have a son that does. So out of curiosity, I decided to do a little experiment, and I allowed my son to watch the first two episodes of The Cleveland Show. Granted, my son has been taught to look at the media through a different lens, but I wanted to hear his interpretation. I didn’t provide any instructions; I just simply asked him to watch a new show on Fox with me. I’m sure he knew I was up to something, but I tried to make my little experiment appear as innocent as possible. After watching the two episodes, I asked him what he thought. Here are a few of his responses:
“The stupidity is kind of funny”.
“The neighbor always being drunk is not needed, nor funny”.
“The writers need to work on their portrayal of Black people”.
“A portion of the show is unrealistic”.
“The son’s sudden weight gain and calmness was never addressed”.
“The dog being killed is disturbing and made me feel uncomfortable”.
“The kid [Rallo] threatening to do drugs should not have been allowed in the show”.
Granted, this little experiment was just conducted for my own curiosity and doesn’t really mean anything, but I thought some of his responses were very interesting. In addition, I’m sure that my son does not fall far from my tree, so I’m sure that prevents him from being completely objective.
The Stereotypes
Honestly, I would commend Seth McFarlane for introducing ridiculous stereotypes into his program, if the generalizations were being introduced to create some form of a dialogue. I think it’s very irresponsible for a writer to just throw stereotypes out and leave their viewers holding the ball. Say for instance, a viewer is unfamiliar with a particular culture and he is expecting the media to answer those questions. If he used The Cleveland Show to address those issues, I wonder if McFarlane would be please with the answers given by his show. That being said, if you want to talk about race related issues, you need to show both sides of the coin. But I don’t know why I am expecting this from McFarlane when he is already writing in a vernacular that he doesn’t even understand. At the end of the day, Family Guy may be a satirical depiction of a dysfunctional family, but it is based on his upbringing and his hometown. I’m going to guess that McFarlane has never been Black.
Food for Thought
I guess being familiar with a particular culture doesn’t matter because according to Mike Henry, who plays the voice of Cleveland, “Cleveland basically is me, masked as an African-American cartoon. There are a lot of similarities between my life and Cleveland's life and, really, his character is largely me”. I’m sorry, but just because Seth McFarlane has found a way to create, what some critics have called an animated version of blackface, does not automatically make them familiar with the Black experience. Normally, I would end my rant with a simple prayer hoping The Cleveland Show would suffer the same fate as its predecessor when it was first introduce, but because the show was picked up for a second season even before it premiered, I will simply pray for our society. Because if we consider Fox’s Sunday night line-up to be entertainment, it’s our society that needs the prayer.