Topics | Media Education Lab

Advertising Literacy

Tina Peterson and Nicole Warncke help girl scouts understand marketing and branding.

Tina Peterson helps girl scouts understand marketing and branding.

Tina Peterson helps girl scouts understand marketing and branding.

Kelly Mendoza demonstrates ad deconstruction with Philadelphia teachers.

Philadelphia teachers deconstruct ads.

Kelly Mendoza demonstrates ad deconstruction with Philadelphia teachers.

Advertisements are all around us -- and being able to recognize, understand and deconstruct them is a key part of becoming media literate.Understanding the economic contexts of mass meda systems is important for critical thinking in the 21st century.

Events

Getting Media Literate about Network Promotion
On Nov 19, we welcomed Independent Film Channel (IFC) senior executive Kent Rees, who took us behind-the-scenes for an insider's look at the development of the branding and marketing campaigns for this…
Literacy for the Information Age
At this seminar, attendees learned how high school students are analyzing news media and advertising in grade 11 language arts.

Curriculum Materials

The Media Education Lab is one of the leading providers of multimedia curriculum resources for K-12 media literacy education. Take advantage of our extensive collection of free resources below:

Newsweek's Media Literacy Skills Builder
This skills builder includes tools for analyzing the media, understanding advertising, understanding media ownership, and issues of representation.

Research and Scholarship

Some of the publications of members of the Media Education Lab team:

Hobbs, R. and Rowe, J.. (2008). Creative Remixing and Digital Learning: Developing an Online Media Literacy Tool for Girls. P. C. Rivoltella (Ed.). Idea Group Press , 230 - 241.
Hobbs, R.. (2004, January). Does Media Literacy Work? An Empirical Study of Learning How to Analyze Advertisements. Advertising and Society Review , (5) 1-28.
Hobbs, R.. (2004, January). Analyzing Advertising in the English Language Arts Classroom: A Quasi-Experimental Study. . SIMILE: Studies in Media & Information Literacy Education, (42)