A combination of "tool competence" and cognitive skills are needed.
Screencasting a Critical Analysis
Critically analyze a McDonald's commercial to compose a short video deconstructing the ad using the five critical questions of media literacy.
- Working collaboratively, view "The Realm of Happiness" McDonald's ad multiple times.
- Discuss the ad using the five critical questions of media literacy:
- You may want to explore and discuss other questions for analyzing media messages - click here for NAMLE critical questions
- Use creative brainstorming to generate great ideas but keep your ideas simple enough to manage the deadline pressure
- Teamwork: Establish roles and divide and conquer to get work done (some team members may conduct research to gather relevant information and ideas, for example)
- Keep in mind your target audience and your purpose as you develop your narration
- Be concise: Make sure your word count does not exceed 300 words maximum (2 minutes)
- A strong controlling thesis statement will help you create a screencast with the maximum impact on the audience
- A director can help keep the team focused and on schedule
- Screencasting is a simple creative video production tool for students and teachers. Watch a 3-minute video video tutorial that demonstrates the basics of how to use Screencast-o-Matic.
- Rehearse the timing and sequence of the spoken script and the images
- Make a one-shot recording of your screencast (no editing, please)
- If you have a Gmail account, you have a YouTube account that can be activated to host your video.