Advertising Literacy

Advertisements are all around us -- and being able to recognize, understand and deconstruct them is a key part of becoming media literate.Understanding the economic contexts of mass meda systems is important for critical thinking in the 21st century.  

Events

WE'RE BACK FOR ANOTHER AMAZING SUMMER!

JOIN US FOR A DISCUSSION! We are talking online on Wednesday, March 1, discussing what we are learning as we teach about the "fake news" topic. Join us for this online video chat!

Teaching Resources

A crowdsourced gallery and curriculum explores the many new forms of propaganda we encounter online

Digital and media literacy with urban elementary students

New book explores the history of teaching and learning about media

Available for purchase, the media literacy smartphone helps students learn to ask questions about what they read, see, watch and listen to.

"Create to Learn" by using free or low-cost digital tools for making podcasts, blogs, videos, gifs, infographics and more

Research reports and Voices from the Field help advance new knowledge on the pedagogy of media literacy

Critically analyze a McDonald's commercial to compose a short video deconstructing the ad using the five critical questions of media literacy.

Research and Scholarship