Led by Renee Hobbs (University of Rhode Island) & Igor Kanizaj (University of Zagreb, Croatia)
The anniversary of September 11th was just another school day for millions of 9th graders who were not even born when the attacks on New York and Washington occurred, leading the the death of thousands over the 16 years since.
Rebecca Hains, Ph.D. Temple University, Mass Media and Communication, awarded 2008
Contemporary Propaganda
With the rise of memes, sponsored content, deep fake videos, and so-called "fake news," the study of contemporary propaganda is more important than ever before. Because propaganda activates strong emotions, simplifies information, appeals to audience values, and attacks opponents, it can bypass critical thinking. Media literacy pedagogies help to counteract the power of propaganda.
Screencasting a Critical Analysis
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Watch the McDonalds' ad, "The Realm of Happiness" and deconstruct the ad, creating a critical analysis of the ad for a specific target audience.