It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.
Hans Martens is a Visiting Scholar at the Media Education Lab during the Fall 2010 semester. He received his master’s degree in Social Sciences from the Catholic University of Leuven (Belgium) in 2004. In 2005 he completed an additional master in Film Studies and Visual Culture at theUniversity of Antwerp. After this, he gradually focused his attention on media literacy education. Working for kortfilm.be – an online magazine specialized in short film criticism -, he participated in INgeBEELD. Through this initiative, the Flemish Community attempts to broaden the traditional interpretation of ‘literacy’ in primary and secondary education. Since 2007, Hans Martens is teaching and research assistant at the Communication Studies department at the University of Antwerp. He is a member of the research unit Visual Culture and is preparing a PhD on media literacy education in Flanders.
His main research interests are media literacy education, mass media, and effectiveness research. He has published nationally and internationally on media literacy education and the educational potential of videogames.He is also actively involved as an advisor in several Flemish and European media literacy projects.