Work collaboratively to analyze GOOGLE DUO using a combination of images and some voice-over narration to produce a simple video screencast. Critically analyze media using the five critical questions of media literacy.
Complete a small creative project in just 30 minutes!
BEFORE YOU BEGIN: PICK A TARGET AUDIENCE (2 minutes)
Will you be creating a screencast for parents, children, students, colleagues, or the general public? Think about the interests, needs, and values of your target audience and how they may benefit from a critical analysis of the media message you are analyzing.
STEP 1. SELECT A PRODUCTION TOOL (2 minutes)
- Option 1. Use Adobe Spark Video to create a video sequence using still images, text, and voice-over.
- Option 2. Use Google Slides and Loom screencasting to create a video sequence using still images, text, and voice-over.
STEP 2. VIEW AND DISCUSS (10 minutes)
Working collaboratively, view your media message and discuss to generate ideas, using the five critical questions of media literacy:
1. Who is the author and what is the purpose?
2. What techniques are used to attract and hold your attention?
3. What lifestyles, values, and points of view are represented?
4. How might different people interpret this message differently?
5. What is omitted?
You may want to explore and discuss other questions for analyzing media messages - click here for NAMLE critical questions
STEP 3. DEVELOP KEY IDEAS, GATHER IMAGES, AND WRITE THE VOICE-OVER NARRATION (10 minutes)
- Keep in mind your target audience and your purpose as you develop your narration and key ideas
- Be concise: Make sure your complete production is no more than 2 minutes in length
- Use creative brainstorming to generate great ideas but focus your message on 1 - 2 simple ideas in order to manage the deadline pressure
- Use teamwork: Divide and conquer to get work done (some team members may conduct research to gather relevant information, for example, while others gather images or write script). Only one member of the team should produce using the digital tool.
- Jump in! Begin producing right away - do not "overplan"
- A strong controlling thesis statement will help you create a screencast with the maximum impact on the audience
- A director can help keep the team focused and on schedule
STEP 4. UPLOAD AND SHARE YOUR COMPLETED WORK (2 minutes)
STEP 5. TAKE TIME TO REFLECT (4 minutes)
- What did you like and dislike about this activity?
- What did you notice about yourself during the creative production process?
- What did you notice about your partner or team?
- How did deadline pressure stimulate creativity?