Food marketers are under mounting pressure to either change their advertising tactics aimed at kids, or the foods they promote to young people. Professor Renee Hobbs, BTMM/MMC of Temple’s Media Education Lab said she expects the Federal Trade Commission and health advocates to pressure companies such as McDonald’s and Kellogg’s to adopt the recommendations. At this point, they are voluntary. “The government wants them to not use Toucan Sam and all the other slick and compelling cartoon images that attract kids’ attention and try to sell them things,” she said.

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