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YouTube Celebrity Culture

We critically analyzed Jon Cozart's "YouTube Cult" song to explore how to build critical media literacy skills with popular culture.  This webinar features Zoey Wang and Frank Romanelli, with Renee Hobbs as moderator. You can comment on the YouTube video here and you can also view a recording of the event from Tuesday, January 17, 2017.

Discussion includes: understanding the economics of YouTube, the construction of celebrity, how celebrities manage the inauthenticity of the medium, and some comparisons between YouTube celebrity culture and religious practice. Watch the video: