The genres, codes, conventions and symbolic forms of messages shape perception and interpretation.
Dr. Baha Makhoul received her PhD from the Hebrew University of Jersulem, "investigating Arabic reading acquisition". She h finished her Post-doctoral studies, examining the characteristics of skilled and poor readers among Arabic native speaking children, in 2010 in the department for learning disabilities at the University of Haifa.
Currently, she is a senior lecture and researcher at Oranim Academic College, and senior researcher in Edmond J. Safra Brain Research Center for the Study of Learning Disabilities - Haifa University. Until 2020 she served as a senior academic consultant at the NCJW (Research Institute for Innovation in Education)– The Hebrew University of Jerusalem.
Since 2007, she has been serving as the head for Arabic language section at the Center for Educational technology (CET). Dr. Makhoul is currently cooperating with both national and international leading researchers in the field of literacy, Digital /Media Literacy and education.