It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.
Book -- Copyright Clarity
Copyright Clarity: How Fair Use Supports Digital Learning
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Here's buzz about the book:
“I wish every educator in America would read this book, since it cuts right to the heart of current uncertainties about how copyright and fair use apply in the classroom—confusions that block many valuable pedagogical interventions. This book offers the information straight, addressing common misperceptions and laying out the current understandings of intellectual property law in clear, engaging prose.”
--Henry Jenkins, Provost's Professor of Communication, Journalism, and Cinematic Art, University of Southern California