Voice Thread is an online tool that
enables people to comment on images and digital media using text,
voice, video and graphics. See an example of students critically analyzing political imagery for Election 2008. First, you should go to the website and establish a free account. Then use the links below to contribute ideas to an online media analysis of one of these four ads:
Michelob        Â
Jagermeister       Â
Tecate    Â
DAY 1 Viewing Homework: Understanding Out-of-School Literacy Practices in the Home
Watch
a television program that your students enjoy. Make notes about the
characters, narrative and subtext. Consider the elements that make the
program appealing. Pay careful attention to the advertising-- what
kinds of products and services are promoted? Be prepared to share your
viewing experience with a partner or small group.
Alternative:
Sit with a child or adolescent in your life and ask them to show you
some of their favorite things to do online. Make notes about the types
of activities involved. Consider the elements that make the experience
appealing. Pay careful attention to the advertising--- what kinds of
promotional messages are present? Be prepared to share your experience
with a partner or small group.Â