Research & Scholarship

Because of the rapidly changing nature of our global cultural environment and the role of literacy in enhancing personal, social and cultural development, the concept of literacy is now expanding to include digital, visual and electronic media and popular culture.

This paper examines some instructional practices concerning the non-optimal uses of video, films
and other mass media in the K–12 classroom. Based on a six-year process of observing and

Purpose. Smoking is the leading cause of preventable death in the US, and 90% of adults who die from smoking begin as adolescents. Youth aged 8-18 are exposed to 81⁄2 hours of mass media daily, and such exposure is associated with increased smoking. Media literacy therefore presents

While they demonstrate some ability to critically analyze the more obvious forms of deceptive weight-loss advertising, many girls do not recognize how advertising evokes emotional responses or how visual and narrative techniques are used to increase identification in weight-loss advertising.

Students who learned how to critically analyze advertising as part of their Grade 11 English language arts class were compared to a demographically matched control group who did not receive such instruction. Four weeks of classroom activities involving the analysis

Students who participated in a required yearlong Grade 11 English media/communication course that incorporated
extensive critical media analysis of print, audio, and visual texts were compared with students from a demographically

Rather than viewing popular culture as an enemy to the work we do in schools, Renee Hobbs challenges educators to find creative ways to build connections between kids' worlds and the work we do in classrooms. She shares a sequence of classroom engagements that

Teachers can improve students’ critical reading and viewing skills through interactive learning activities that make use of a wide range of nonfiction media, including film, television, print, and the Internet. Four classroom learning experiences designed to facilitate careful

An innovative program helps teachers discover how to integrate media literacy concepts into high school humanities instruction.