Research & Scholarship

While they demonstrate some ability to critically analyze the more obvious forms of deceptive weight-loss advertising, many girls do not recognize how advertising evokes emotional responses or how visual and narrative techniques are used to increase identification in weight-loss advertising.

This paper examines some instructional practices concerning the non-optimal uses of video, films
and other mass media in the K–12 classroom. Based on a six-year process of observing and

Students who learned how to critically analyze advertising as part of their Grade 11 English language arts class were compared to a demographically matched control group who did not receive such instruction. Four weeks of classroom activities involving the analysis

Students who participated in a required yearlong Grade 11 English media/communication course that incorporated
extensive critical media analysis of print, audio, and visual texts were compared with students from a demographically

Teachers can improve students’ critical reading and viewing skills through interactive learning activities that make use of a wide range of nonfiction media, including film, television, print, and the Internet. Four classroom learning experiences designed to facilitate careful

Rather than viewing popular culture as an enemy to the work we do in schools, Renee Hobbs challenges educators to find creative ways to build connections between kids' worlds and the work we do in classrooms. She shares a sequence of classroom engagements that

An innovative program helps teachers discover how to integrate media literacy concepts into high school humanities instruction.