Video Resource List
The Glitter: Sex, Drugs and the Media
This video explores the effects of the media on people's behavior, focusing on the dangers of accepting the lifestyles and products promoted, with special attention to alcohol consumption by minors. $189 Insight Media, (800) 233-9910
The Ad and the Ego
This one-hour documentary examines role of advertising in shaping our self-esteem and our needs for consumption, as well as the impact of advertising on the environment. $195, California Newsreel, (415) 621-6196
AdSmarts
A video-based curriculum on tobacco and alcohol advertising that provides hands-on learning experiences, hundreds of ads and commercials for tobacco, alcohol, pizza, blue jeans, ice cream and more. Five videos and complete curriculum resource materials. $495, Center for Media Literacy, 1-800-226-9494
Selling Addiction
Thoughtful essays on the role of advertising in marketing tobacco and alcohol, plus seven lesson plans and videotapes. $99, Center for Media Literacy, 11-800-226-9494
Music on the Mind
Inspired by debate about popular music's role in teen suicide and drug use, this program explores the influence of music on young people's attitudes and beliefs. $139, Insight Media (212) 721-6316
Invisible Persuaders: The Battle for Your Mind
This video examines how opinions are formed and illustrates how advertisers and the media industry attempt to shape opinions. It presents experiments, commercials and newspaper ads to show how color, size and brand name influence consumer purchases. $139, Insight Media (212) 721-6316
Why You Buy: How Ads Persuade
Viewers learn what buzz words work to sell products, how associations are created between a product and desires, and how fear is used to sell certain products. Also covers positioning and market segmentation. $129, Insight Media (212) 721-6316
Advertising: The Fastest Game in Town
A profile of the Chiat Day agency shows how campaigns are developed. $139, Insight Media (212) 721-6316
How to Design Eye-Catching Brochures, Newsletters, Ads and Reports
Introduces basic graphic layout design principles and presents graphic devices that grab attention and increase readability. 4 videos, $299, Insight Media (212) 721-6316
Viewing Between the Lines
This 19 minute student-produced video explores the forces at work in advertising. $139, Insight Media (212) 721-6316
Additional Resources:
Helping Youth Navigate the Media Age. A report from the White House Office of National Drug Control Policy about approaches to using media literacy as a prevention tool.